Privacy policy

Privacy Policy (Updated for GY Gaming Black Label)

Effective Date: April 2026

This Privacy Policy describes how GY Gaming Black Label (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit or make a purchase from www.gygamingblacklabel.co.uk.

GY Gaming Black Label is a trading name of J Training Limited, a company registered in England and Wales.

1. Children’s Online Safety & Age Restriction

As a provider of adult-themed collectibles, we take our duty of care under the UK Online Safety Act 2023 seriously.

  • 18+ Only: This site is strictly intended for individuals aged 18 and over. It is not designed for, or targeted at, children or young people.

  • Access Prevention: We employ robust, "highly effective" age-assurance measures to prevent minors from accessing adult-themed content. This includes the use of AVP and OneID®.

  • Data of Minors: We do not knowingly collect or store personal data from children. If we become aware that a person under the age of 18 has bypassed our verification systems and provided personal information, we will delete that data from our servers immediately and terminate the account.

2. Personal Information We Collect

When you visit the Site, we collect information necessary to process your purchases and verify your eligibility to shop.

  • Order Information: Name, billing address, shipping address, and payment information (processed securely via Bankful).

  • Identity Verification Data: To comply with UK age-restriction laws, we collect data required for age assurance. This is handled via OneID® (using bank-verified credentials) or our AVP system.

3. How We Use Your Personal Information

We use your personal information to provide our "Black Label" service, which includes:

  • Contractual Necessity: Processing payments and arranging tracked shipping.

  • Legal Obligation: Verifying your age and identity to prevent the sale of restricted goods to minors.

  • Communication: Screening orders for risk or fraud and providing you with order updates.

4. Sharing Your Personal Information

We only share your data with essential partners who help us run our secure boutique:

  • Shopify: To power our online store.

  • Bankful (Bank 4): Our secure payment gateway. Your payment data is encrypted and never stored by us.

  • OneID® & AVP: These providers verify your age. OneID® is preferred as it allows for document-free, bank-level verification, ensuring your sensitive ID documents are never shared or stored on our servers.

  • Compliance: We may share information to comply with UK laws (such as the Data Protection Act or Online Safety Act).

5. Your Rights under UK GDPR

As a resident of the United Kingdom, you have the right to access, rectify, or erase the personal data we hold about you. You also have the right to object to automated decision-making. To exercise these rights, please contact our concierge team.

6. Data Retention

We retain Order Information for our records as required by UK tax law (minimum 6 years). For identity verification, we follow the principle of "Data Minimisation"—we only keep the confirmation that you are "over 18," rather than the raw data used to prove it.

7. Contact Us

For privacy enquiries or to exercise your data rights, please contact: Legal Entity: J Training Limited (Trading as GY Gaming Black Label) Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at info@gygamingblacklabel.co.uk or contact us at Henfield Business Park, Shoreham Road, Unit 6-7, Henfield, ENG, BN5 9SL, GB For the purpose of applicable data protection laws, we are the data controller of your personal information.